Feature Comparison
How Brightly AI and ServiceTitan compare on features that matter for home services companies.
Strengths & Weaknesses
Why Brightly AI
- ✓AI sales agent purpose-built for home services
- ✓Responds to every lead in < 30 seconds — 24/7
- ✓Industry-specific qualification and nurture sequences
- ✓Self-service setup — live in minutes, not months
- ✓No agency required, no implementation fee
- ✓Brightly is the AI sales layer that ServiceTitan lacks — and at 1/10th the price. Many Brightly customers use both: ServiceTitan for operations, Brightly for winning leads.
ServiceTitan Strengths
- ✓Most comprehensive field service platform available — end-to-end operational coverage
- ✓Strong dispatch, inventory management, and technician performance tracking
- ✓Advanced reporting and business intelligence for larger operations
- ✓Integrated marketing, CSR tools, and customer success features
- ✓Built specifically for HVAC, plumbing, electrical, and similar trades
ServiceTitan Limitations
- ✗Very expensive — typically $500-2,000/month with implementation fees
- ✗Long implementation timeline — 6-12 months to full deployment
- ✗Overpowered and overpriced for companies under $1-2M in annual revenue
- ✗AI and sales automation features are basic relative to the platform cost
- ✗No AI-powered conversational sales agent — CSR tools are script-based, not AI-driven
Who Is Each Best For?
Best Choice
Brightly AI
Home services companies that need to convert more leads — HVAC, plumbing, roofing, electrical, landscaping, and 25+ other verticals. Especially powerful for companies that struggle with after-hours lead response, follow-up consistency, and converting quotes to booked jobs.
Also Consider
ServiceTitan
Larger home services companies ($1M+ revenue) — HVAC, plumbing, electrical with multiple crews and dedicated office staff
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