AI Sales Agent for Solar Companies

Solar sales cycles are long, complex, and competitive. Speed-to-lead and persistent nurturing are the difference between a $25,000 job and a competitor's yard sign in your customer's lawn.

Solar Industry ROI

Lead Comes In

A homeowner finds you through Google, LSA, Angi, or a referral and inquires about solar services.

Brightly Responds in Seconds

Within 30 seconds, your AI agent sends a personalized SMS, qualifies the lead with solar-specific questions, and builds rapport — automatically.

Leads Book. Revenue Grows.

Qualified leads book directly into your calendar. Non-ready leads enter a nurture sequence. You only talk to pre-qualified prospects.

Can Brightly handle the complexity of a solar sales cycle?

Yes. Brightly supports multi-stage sales workflows — from initial lead qualification through site assessment scheduling, proposal follow-up, financing questions, and install coordination. Each stage has its own automated touchpoint sequence.

How does Brightly handle federal and state incentive questions?

You configure Brightly with your current incentive playbook — ITC percentages, state rebates, local utility programs, SREC values. The AI delivers consistent answers and can flag when a lead needs to speak with a rep for complex jurisdiction-specific details.

What happens after we send a solar proposal through Brightly?

Brightly triggers an automated post-proposal sequence: day 2 ROI reminder, day 5 financing options follow-up, day 10 urgency message tied to incentive deadlines. Each touchpoint is personalized with the prospect's system size and projected savings.

Does Brightly integrate with Aurora Solar or other solar-specific tools?

Brightly connects to your existing workflow via webhook. When a site assessment is complete or a proposal is generated in Aurora, Brightly can automatically trigger the next-stage follow-up sequence — no manual handoff required.

How do solar companies run neighborhood campaigns with Brightly?

After an installation, you configure a neighborhood radius trigger — Brightly reaches out to nearby homeowners via SMS with social proof ("Your neighbor at [street] just went solar and is saving $X/month") and an appointment invitation for a no-obligation quote.